For those who view their living space as a canvas and their television as more than just an entertainment device, art TVs have revolutionized home aesthetics. Here at WIRED, we’re particularly enthusiastic about these innovative displays that seamlessly blend cutting-edge technology with artistic elegance, ensuring your screen enhances, rather than dominates, your décor. Leading this charge, as ever, is Samsung, with its pioneering Frame series.
Samsung’s Masterpiece: The Frame Pro (2026)
The 2026 iteration of Samsung’s acclaimed The Frame Pro series (model LS03HW) continues to set the benchmark for art TVs. These models arrive packed with significant enhancements, including more intuitive software for a smoother user experience, an elevated refresh rate that will delight gamers, and even more stunning picture quality that brings art — and your favorite shows — to life.
Unprecedented Value: The Frame Pro’s Current Pricing
Historically, the premium experience of The Frame Pro came with a premium price tag. However, recent trends show a welcome shift. The 55-inch model, for instance, saw its price dip to an attractive $1,098 during Prime Day. Remarkably, this favorable pricing has largely held, even dropping an additional $100 recently to an all-time low. Considering it commanded $1,498 just a few months prior, securing this 55-inch marvel for around $1,098 represents an exceptional deal. Beyond the 55-inch, The Frame Pro is also available in 65-inch, 75-inch, and 85-inch options, catering to various room sizes and preferences.
The Accessible Elegance: Samsung The Frame (2026)
For those looking to embrace the art TV concept without stretching their budget too far, Samsung offers an entry-level version of The Frame (2026). Currently, this model presents an even more compelling discount, available for just $898 – a full $100 less than its Prime Day price and its lowest ever! Intriguingly, it’s now priced identically to the older 2025 model, making the latest version an undeniable steal.
Frame vs. Frame Pro: Key Differences
While we haven’t put the standard Frame (2026) through our rigorous testing yet, the primary distinctions from its Pro counterpart lie in brightness and overall image quality. Both models boast Samsung’s signature matte finish, designed to minimize glare and mimic real art. However, The Frame Pro delivers nearly double the maximum brightness, reaching significantly higher nits compared to the standard Frame’s approximate 650 nits. Additionally, the Pro model includes a wireless connect box, simplifying setup and maintaining a cleaner aesthetic. If your budget allows for the extra $200, the enhanced brightness and streamlined connectivity of The Frame Pro make it a worthwhile upgrade.
Emerging Contenders: Hisense CanvasTV and Beyond
The art TV market has witnessed a surge in competition throughout 2026, with major players like Amazon, Hisense, and TCL introducing their own interpretations. Many of these newcomers aim to challenge Samsung’s dominance by offering more budget-friendly alternatives. Among the current sales, the Hisense S7 CanvasTV (55S7SG) stands out. While its brightness doesn’t quite match even the standard Samsung Frame, its price point of $750 for the 55-inch model makes it the most affordable art TV currently available. It’s an excellent option for those eager to experience the art TV concept without a significant investment.
Timing Your Purchase: Black Friday Outlook
With Black Friday just around the corner, a common question arises: should you wait for potentially deeper discounts? Last year, both the 2025 Samsung Frame and Frame Pro models reached their lowest prices during the Black Friday sales event. This presents a classic dilemma: seize a fantastic deal now, or gamble on even greater savings next month. While waiting could pay off, securing a solid discount today offers certainty in a rapidly changing market.
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