Casablanca, Morocco – A new chapter for Morocco’s burgeoning construction materials sector commenced this week with the launch of the first-ever International Coating and Finishing Trade Fair (SIR 2026). Organized by the Federation of Construction Materials Industries (FMC), this landmark event, running until January 31 at the Casablanca International Fair, is set to redefine industry standards and unlock significant opportunities for innovation and investment.
A Strategic Leap for Moroccan Industry
Under the resonant theme of “Enhancing Moroccan Heritage in Ornamental Stone and Marble,” SIR 2026 serves as a crucial platform for professionals across the coating and building finishing industries. The fair’s inception marks a significant milestone, reflecting a robust confidence in Morocco’s industrial, geological, and human potential to host a truly transformative event for the entire value chain.
This ambitious initiative is not merely an exhibition; it’s a strategic alignment with the Performance Contract linking the state and the FMC. Organized with the vital backing of the Ministry of National Territory Planning, Urbanism, Housing, and City Policy, alongside the Ministry of Industry and Trade and the Moroccan Agency for Investment and Export Development (AMDIE), the fair underscores a concerted effort to bolster national industries.
Showcasing Diverse Expertise and Heritage
While the theme highlights Morocco’s rich heritage in ornamental stone and marble – sectors emblematic of national craftsmanship – SIR 2026 embraces a far broader scope. The cross-cutting platform showcases a comprehensive array of materials and solutions essential for modern construction. This includes cutting-edge ceramics, tiles, sanitary products, advanced paints, installation materials, robust waterproofing systems, and a myriad of innovative technical solutions designed for the contemporary building sector.
This integrated approach is a testament to the evolving realities of construction, where seamless coordination across various trades is paramount for achieving competitiveness and delivering high-quality projects.
Innovation in Action: B2B and Live Demonstrations
The fair distinguishes itself through a dynamic program designed to foster direct engagement and practical learning. Marouane Zouhri, Vice President of the Moroccan Federation of Building Materials, expressed immense enthusiasm for the inaugural edition, highlighting its unique character.
“This edition will have a special character, as it will include B2B meetings between companies and live demonstrations. Live applications of materials will take place during this edition at the international fair,” Zouhri shared with Morocco World News. These interactive sessions provide invaluable opportunities for businesses to forge partnerships, explore new technologies firsthand, and witness the practical application of innovative products.
Over three intensive days, attendees can explore extensive exhibition spaces, participate in targeted B2B meetings, engage in professional networking, and attend thematic events designed to enrich industry knowledge and collaboration.
Driving Growth and Global Reach
The overarching objectives of SIR 2026 extend beyond immediate trade. Organizers are keenly focused on stimulating investment, cultivating strategic partnerships, strengthening industrial integration within Morocco, and vigorously promoting Moroccan-made products. The vision is clear: to elevate these products onto national, African, and international stages, thereby enhancing Morocco’s global standing in the construction materials arena.
Through this inaugural edition, the FMC is committed to establishing the International Coating and Finishing Trade Fair as a enduring professional platform. It aims to be a consistent catalyst for the development of Morocco’s construction materials industries, fostering a competitive, innovative, and sustainable industrial ecosystem for years to come.
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