A Kinect for Kids is Outselling Xbox to Become the Hot Console This Holiday
Meanwhile, the gaming industry is witnessing a surprising shift in consumer preferences. The Nex Playground, a console designed for kids, is outselling the Xbox.
According to research firm Circana, the Playground was the second best-selling console in the US for the week ending November 22nd, and third for the week ending November 28th.
Consequently, the Nex Playground is on track to sell 600,000 units for the year, quadrupling last year’s sales.
The Rise of Nex Playground
However, the company’s success is not a new phenomenon. Two years ago, Nex sold about 5,000 units of the Playground, last year that number was roughly 150,000.
In addition, the company’s revenue has also seen a significant increase, from $3 million to over $150 million this year.
Therefore, the company is now projecting to break even for the first time in its history.
What’s Behind the Success?
Moreover, the Nex Playground’s success can be attributed to its unique features, such as motion tracking and a focus on physical activity.
Additionally, the console’s affordability and the fact that it was discounted for Black Friday have also contributed to its popularity.
However, the big question remains, can Nex keep the momentum going after the holidays?
Conclusion
Meanwhile, the gaming industry is witnessing a significant shift in consumer preferences, with the Nex Playground emerging as a top contender.
Therefore, it will be interesting to see how the company performs in the coming year.
In addition, the success of the Nex Playground has also sparked a debate about the future of gaming consoles.
Consequently, the industry is expected to witness significant changes in the coming years.
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