Hisense Unveils RGB MiniLED Evo at CES 2026: A Bold Leap in Color Fidelity
At CES 2026, Hisense has made a resounding statement: the future of television lies in unparalleled color reproduction. Moving beyond mere brightness, the tech giant’s keynote, themed “Innovating a Brighter Life,” underscored a profound commitment to delivering colors as true-to-life as the creators intended. The centerpiece of this vision is the groundbreaking RGB MiniLED Evo, a technology poised to redefine the viewing experience.
The RGB MiniLED Evo: Engineering True-to-Life Hues
Hisense’s most significant revelation, the RGB MiniLED Evo, represents a substantial evolution of its existing RGB MiniLED technology. This iteration introduces three pivotal advancements designed to elevate color accuracy and immersion:
Chromagic Precision Backlight: Expanding the Color Horizon
At the heart of the Evo lies the “Chromagic” precision backlight. This innovative technology is engineered to meticulously prevent color bleeding and tint shifting, ensuring pristine visual fidelity. Furthermore, it dramatically expands the color palette, boasting an impressive 110% coverage of the BT.2020 color gamut. This is achieved through the integration of four primary colors—red, green, blue, and sky blue (cyan)—a significant leap from the 100% BT.2020 coverage offered by standard three-primary-color RGB MiniLED. The system is further enhanced by AI-powered RGB color dimming, operating with an astonishing 134-bit precision.
The Hi-View AI Engine: Intelligent Color Synchronization
Driving the Evo’s sophisticated color management is the “Hi-View AI engine.” This powerful engine ensures seamless color synchronization across the TV’s backlight, powered by a three-core RISC CPU and a 2TOPS NPU dedicated to AI processing. Hisense claims this chip delivers a 40% boost in computing performance, a 70% improvement in scenario recognition, and a remarkable 100% upgrade in scenario adaptation capabilities. The ultimate goal? To present films and shows precisely as their original creators envisioned, offering a stark contrast to OLED, which Hisense suggests can lack brightness, and QD MiniLED, which it argues can compromise color accuracy with excessive brightness.
AI Calibration: Professional Reference Monitors for the Home
Rounding out the Evo’s core enhancements is an advanced AI calibration feature. Hisense champions this as a transformative tool, empowering users to convert their home televisions into professional-grade reference monitors, ensuring unparalleled color accuracy for critical viewing.
Beyond Color: Health, Efficiency, and Availability
Hisense also highlighted broader benefits of its RGB MiniLED technology (not exclusively the Evo variant). The company asserts a 60% reduction in “less harmful” blue light emissions compared to QD OLED, though the scientific consensus on the specific harm of blue light remains a subject of ongoing discussion. Additionally, Hisense claims RGB MiniLED is 30% more energy-efficient than QD OLED, a significant environmental and cost-saving advantage, though specific references to support this claim were not provided during the keynote. Consumers can anticipate the RGB MiniLED Evo technology to be integrated into Hisense’s upcoming product lineup, including the U8, UX, U9, and U7 series, later this year.
Hisense’s Broader Vision: Projectors, MicroLED, and Smart Home Integration
While the RGB MiniLED Evo dominated the headlines, Hisense’s CES 2026 presentation offered a glimpse into a wider array of innovations:
Expanding the Visual Horizon: Projectors and MicroLED
- XR10 Projector: A new projector capable of projecting images up to 300 inches, featuring liquid cooling, lens shift for 4K projection, and a powerful 6,000 lumens of brightness.
- MXS MicroLED TV: Despite a brief mention, the MXS MicroLED TV, scalable up to 163 inches, garnered a prestigious CES 2026 Innovation Award, underscoring its cutting-edge design.
Smart TV Evolution: OS, AI, and Gaming Integration
Hisense also detailed advancements in its TV OS, introducing practical features like weather and calendar integration, alongside enhanced connectivity with other smart home devices. Perhaps the most impactful announcement in this segment was a strategic partnership with Microsoft, set to bring both Copilot AI and the immersive Xbox Cloud Gaming experience directly to Hisense TVs—a significant move for the smart entertainment ecosystem.
Niche Marketing: The FIFA World Cup Collection
Finally, catering to a specific demographic, Hisense unveiled its “Elite Collection” of products, specifically designed for the 2026 FIFA World Cup. While the appeal of purchasing a TV solely for a single sporting event might be niche, it highlights Hisense’s diverse marketing strategies.
Hisense’s CES 2026 showcase paints a picture of a company deeply committed to pushing the boundaries of display technology. With the RGB MiniLED Evo leading the charge, Hisense is not just innovating for a brighter life, but for a more colorful and intelligently connected one.
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