Spotify’s AI-Powered Playlists Give Users Unprecedented Control
In a bid to revolutionize the way users interact with music streaming services, Spotify has unveiled a new beta feature that harnesses the power of artificial intelligence to create personalized playlists based on user input. Dubbed Prompted Playlists, this innovative feature is set to launch in New Zealand on Thursday, marking a significant milestone in the company’s efforts to give users more control over their listening experience.
Details
Prompted Playlists allow users to type out exactly what they want to listen to, with as much or as little detail as they like. The AI-powered algorithm then curates a playlist based on the user’s input and listening history, effectively giving users the ability to control the algorithm behind their Discover Weekly playlists. This feature is a significant upgrade from the current Discover Weekly playlists, which only allow users to prioritize certain genres.
The introduction of Prompted Playlists is part of a broader effort by Spotify to give users more control over their music streaming experience. The company has also updated its AI DJ feature, allowing users to give voice prompts to create playlists. This move mirrors similar efforts on other platforms, such as Instagram, which recently announced a feature that lets users tell its algorithm what they’re interested in.
Benefits
The benefits of Prompted Playlists are numerous. For one, users will have more control over the music they listen to, allowing them to create playlists that are tailored to their exact preferences. This feature will also give users more flexibility, as they can set Prompted Playlists to regularly refresh with new songs based on the same prompt.
Future Prospects
The launch of Prompted Playlists in New Zealand marks a significant step forward for Spotify’s efforts to give users more control over their music streaming experience. As the feature continues to evolve, it will be interesting to see how users respond to this new level of control. Will users take advantage of the ability to create playlists that are tailored to their exact preferences, or will they stick with the tried-and-true Discover Weekly playlists?
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