A Legacy Woven into Design
For Coco Greenblum, the world of décor isn’t just a profession; it’s a lifelong narrative, deeply rooted in her family’s heritage. Her earliest memories are steeped in design, from her grandfather’s furniture showrooms in New Mexico to the formative influence of her nana, an interior designer whose Dallas home became a living masterclass in aesthetic sensibility. Greenblum recalls spending countless hours immersed in her grandmother’s world, absorbing the intricate layers of textiles, art, and objects. “The way she layered antiques with contemporary pieces was both thoughtful and effortless,” Greenblum reflects, “and that juxtaposition has deeply influenced the way I approach design today.” This early immersion cultivated a unique perspective, blending history with modernity, and personal narrative with sophisticated style.
From Austin to L.A.: A Design Journey
Hailing from Austin, Texas, Greenblum’s journey led her westward to California. She honed her craft at esteemed firms in San Francisco before ultimately settling in the vibrant design landscape of Los Angeles. Her career trajectory saw her rise to lead the West Coast studio of Jeremiah Brent Design, where she oversaw a diverse portfolio of high-profile projects. In 2025, Greenblum channeled her extensive experience and distinctive vision into establishing her eponymous firm. Here, a collaborative ethos is paramount, ensuring that every interior is a deeply personal reflection of its inhabitants, enriched with specially curated objects. Greenblum champions an organic unfolding of each project, believing that spaces, much like people, should evolve. The result? Rooms that are not merely finished, but authentic, adaptable, and enduringly timeless.
The Art of Curated Spaces
Coco Greenblum’s role extends far beyond the mere arrangement of furniture. She is a storyteller, a weaver of narratives, and a champion of craftsmanship. Her passion lies in sourcing or commissioning unique pieces that resonate with her clients’ stories, imbuing each space with a palpable soul. Her appreciation for materials is profound, with a particular reverence for stone. A transformative visit to Carrara, Italy, deepened this connection. “I have always been captivated by veining and the way marble tells a story,” Greenblum notes. “Each slab feels like a work of art created by the Earth, completely unique and inherently beautiful.” This philosophy underscores her commitment to creating interiors that are not just visually stunning, but rich in history, texture, and personal significance.
Coco Greenblum’s Friday Five: A Glimpse into Inspiration
Join us as Coco Greenblum shares five moments, objects, and spaces that have profoundly captured her imagination:
1. Chapultepec Castle Bathroom, Mexico City
“The bathroom at Chapultepec Castle in Mexico City stopped me in my tracks. The palette is incredibly soothing and somehow still feels fresh, despite being completely untouched. The mirror’s reflection adds this unexpected layer of depth that makes the space feel almost cinematic.”
2. Back Stairs at Salon 94, New York City
“The back stairs at Salon 94 in New York City are such a moment. Architecture as art, they deliver drama and class with effortless confidence. There’s a beautiful tension between timeless and contemporary motifs.”
3. The PRB Collection and House, High Point, NC
“The PRB Collection and house in High Point, NC altered my brain. Every piece is antique, yet the space feels incredibly current. The collection is layered and deeply personal; you can feel the history and soul each piece carries with it.”
4. Charleston Stair Railing, SC
“I snapped this image while wandering Charleston, SC last year. The tones are so vibrant, despite the building clearly showing its age. The stair railing detail is especially beautiful, a reminder that craftsmanship is what makes a place unforgettable.”
5. Jacques Jarrige Ring
“I recently purchased this ring from Valeria Goodman Gallery. Jacques Jarrige is known for his large-scale sculptures, but he developed a small jewelry line that echoes the same fluid forms. It feels like wearing a piece of art, sculpture and jewelry in one!”
Signature Projects: Where Vision Takes Form
Greenblum’s design philosophy comes to life in her remarkable projects:
Dona Christina: Mid-Century Modern Reimagined
For a vibrant Los Angeles couple, Greenblum restored and refurbished a historic mid-century home. The project meticulously preserved original architectural details while introducing a palette referencing classic tones and textures of the era, seamlessly integrated with contemporary pieces. The majority of the furniture and lighting are antiques, carefully sourced from local dealers, and complemented by significant artworks that beautifully offset the vintage profiles.
16th Street: A Fresh Start in Serenity
Relocating from San Francisco to Los Angeles, Greenblum embarked on a fresh start in her own home. Moving directly from her honeymoon into an unseen space, she crafted a truly serene environment. The palette is a sophisticated composition of rich neutrals and layered textures, with objects and décor thoughtfully collected from flea markets and travels, reflecting a personal journey.
Love Chalet (Bumble’s Winter Aspen Pop-Up): A Hive of Sophistication
This ambitious project demanded a three-week turnaround for Bumble’s winter Aspen pop-up. Greenblum ingeniously tied together the long, narrow spaces with signature Bumble-yellow painted baseboards and trim. The main entry was conceived as a sophisticated hive, featuring an antique case piece, pedestals, a Murano glass pendant, and ceiling details all textured to mimic a hive-like pattern. The bar area continued this theme with a 1970s antique case piece, shearling lounge chairs, a Nordic Knots area rug, and an inset wallpapered ceiling cove, creating an immersive and elegant experience.
Buena Vista Bath: 80s Glamour with a Personal Touch
A playful homage to 80s glamour, the primary bath at Buena Vista balances bold patterns and polished finishes with a deeply personal narrative. The House of Hackney wallpaper, chosen during a client visit to the brand’s London headquarters, infuses the space with a sense of history, romance, and place, making it uniquely captivating.
Coco Greenblum’s work consistently demonstrates a profound understanding of how spaces can tell stories, evoke emotions, and evolve with their inhabitants, cementing her reputation as a visionary in contemporary interior design.
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