Colbert Takes a Bite Out of Corporate PR
In an era where every corporate move is scrutinized under the unforgiving glare of social media, McDonald’s CEO Chris Kempczinski recently found himself in the comedic crosshairs of late-night titan Stephen Colbert. What was intended as a straightforward product launch video for a new burger quickly devolved into a viral moment of unintentional humor, largely thanks to Kempczinski’s notably tentative bite.
The “Product” Problem and a Nod to Influencers
The segment on The Late Show with Stephen Colbert
meticulously deconstructed the McDonald’s promotional video, beginning with Kempczinski’s rather sterile choice of language. Referring to the new menu item not as a burger, but as a “product,” immediately raised Colbert’s comedic eyebrow.
“OK, weird to refer to food as ‘product’. Kids, you eat your product! If you don’t I swear to God I will send you to bed with no content!” Colbert quipped, highlighting the disconnect between corporate jargon and the simple joy of eating. This observation led to a moment of unexpected humility from the comedian, as he paused to acknowledge the often-underestimated skill of food influencers.
“I just want to take this moment to apologise to influencers. It turns out what you do is incredibly difficult,” he admitted, a testament to the challenge of making food genuinely appealing on camera.
The Infamous “Smallest Possible Bite”
The comedic crescendo arrived with the playing of the clip featuring Kempczinski’s actual tasting. After a barely perceptible nibble, the CEO delivered a rather unconvincing “that is so good” comment. Colbert, ever the astute observer, was quick to pounce.
“Really? Because it looks like you took the smallest possible bite in the history of human chewing,” he retorted, his delivery cutting through the corporate veneer. He then delivered the punchline that resonated with parents everywhere: “That’s the bite you take when your three-year-old say, ‘Try the cookie I made, daddy!'”
Colbert’s brutal yet hilarious breakdown serves as a reminder of the fine line between authentic promotion and corporate awkwardness. In a world craving genuine connection, even a global fast-food giant isn’t immune to the scrutiny of a comedian armed with a keen eye for human foibles.
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