In a bold strategic move to navigate the competitive electric vehicle landscape and accelerate towards profitability, Polestar, the Chinese-owned Swedish automaker, has unveiled an ambitious plan: four new electric models set to launch within the next three years. This aggressive product offensive, coupled with a focus on cost-efficient revamps of existing popular models, signals a determined effort to shake off the ‘EV doldrums’ and solidify its position as a premium performance EV brand.
A Strategic Push for Growth and Profitability
Despite reporting robust sales growth in 2025, with approximately 60,119 cars delivered – a 34 percent increase over the previous year – Polestar faced a significant net loss of $1.558 billion during the first nine months of 2025, even as revenue climbed by 49 percent to $2.17 billion. This financial backdrop underscores the urgency behind the new model rollout. With strong backing from its parent company, Geely, through equity investments and loan guarantees, Polestar is banking on these innovative and revamped offerings to not only drive sales but also rein in losses and achieve sustainable growth.
The Next Generation of Polestar EVs
Polestar 5: The Grand Tourer Halo
Leading the charge this summer is the highly anticipated Polestar 5 grand tourer. Positioned as the brand’s halo car, it promises to redefine performance and luxury in its segment. Boasting an impressive 460 miles of range, an advanced 800-volt architecture for ultra-fast charging, and a staggering 884 horsepower, the Performance trim will rocket from 0-60mph in a mere 3.1 seconds. Polestar CEO Michael Longscheller describes the 5 as “our brand halo car, bringing a new level of performance and luxury to the grand-tourer segment.” With an expected price tag upwards of $120,000, it’s clear the Polestar 5 is designed to make a statement.
Polestar 4: A Versatile European Estate
Following in the fourth quarter, the Polestar 4 will receive a significant transformation. Already known for its distinctive design, including the controversial absence of a rear windshield, the Polestar 4 is being reimagined as a long-roof variant – an estate car or station wagon – specifically targeting European customers. Longscheller emphasizes this strategic pivot: “Sweden is famous for its estate cars, and its SUVs are world-class. We are combining the space of an estate and the versatility of an SUV with the dynamic performance that is Polestar.” This move aims to tap into a popular European segment with a unique Polestar twist.
Polestar 2 Successor: A Revitalized Icon
Fears of the Polestar 2’s discontinuation, which arose after orders were halted last year, have been allayed. The EV that helped establish Polestar on the global map is set for a “new successor” to enter production in early 2027. CEO Longscheller confirms the company is working at “record speed” to bring this next-generation version to market, signaling a renewed commitment to its foundational sedan model.
Polestar 7: Conquering the Compact SUV Segment
Looking further ahead to 2028, Polestar plans to introduce the Polestar 7, a compact premium SUV. This model is strategically aimed at “the largest EV segment in Europe,” as noted by Longscheller. He expresses confidence, stating, “We are convinced that we can offer customers a progressive performance-driven car for a very attractive price point, built in Europe.” This entry into a high-volume segment is crucial for scaling Polestar’s market presence and achieving broader appeal.
Charting a Course for the Future
With this aggressive product roadmap, Polestar is not merely introducing new vehicles; it’s orchestrating a comprehensive strategy to leverage design innovation, performance engineering, and market-specific adaptations. The coming three years will be pivotal for the brand as it strives to convert its impressive sales growth into sustainable profitability, cementing its place in the rapidly evolving electric vehicle industry.
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