While the Super Bowl offers a thrilling three-hour spectacle, often accompanied by copious food and drink, it rarely justifies the investment in a brand-new television. The Winter Olympics, however, presents an entirely different proposition. With over two weeks of breathtaking events—from the gravity-defying feats of big-air snowboarding to the precision of figure skating—broadcast largely in stunning 4K, it’s a compelling reason to upgrade your home viewing experience. And for this grand occasion, Samsung’s 77-inch S90F QD-OLED, currently available for an exceptional $2,000, emerges as the ultimate companion.
Elevating the Olympic Spectacle
The Samsung S90F isn’t just a television; it’s a gateway to unparalleled visual immersion. This gorgeous display stands out as one of the year’s top contenders, offering a significant brightness boost over its predecessor, the S90D. This ensures every scene, whether it’s the rugged, snow-capped peaks of the Milan Olympics or the intricate details of an athlete’s uniform, gleams with remarkable sparkle and clarity. While it might not possess the raw, sizzling punch of Samsung’s flagship S95F, its performance is more than sufficient to captivate and thrill.
This attractive pricing, hovering around the $2,000 mark, represents a prime opportunity. It’s unlikely to see a more substantial discount until much later in the year, making this the opportune moment for discerning viewers to invest.
Unrivaled Visuals for Dynamic Sports
Having experienced the initial training runs for the upcoming 2026 games on the S90F, I can attest to its electrifying performance. The Men’s Downhill training, for instance, was an absolute thrill ride. High-speed drone cameras, meticulously tracking competitors at over 100 kilometers per hour, delivered a breathtaking POV perspective of the slopes that genuinely quickened my pulse. The S90F rendered every detail flawlessly: the vibrant colors of the athletes’ gear, the rich, deep blacks of shadows, and the gleaming, pristine white snow all looked utterly fantastic.
Crucially, the TV’s 120Hz refresh rate ensures that even the most rapid movements—be it a snowboarder mid-air or a speed skater gliding across ice—are displayed with silky-smooth fluidity, free from motion blur. A vital note for potential buyers: the larger 85-inch S90F model utilizes a different panel technology and does not feature the same quantum dot display for enhanced colors as the 77-inch or 65-inch versions. Consequently, its color performance will be slightly less vibrant.
Beyond the Slopes: A Cinematic Powerhouse
While exceptional for sports, the S90F’s capabilities extend far beyond the arena. Its outstanding contrast and sophisticated processing lend it serious cinematic prowess, transforming your favorite streaming services and 4K HDR Blu-rays into truly immersive experiences. I’ve been particularly impressed by the screen’s robust glare reduction. While not as aggressively matte as some of Samsung’s other models, it delivers truer black levels, which for my money, translates to deeper, more impactful contrast in any viewing environment.
Designed for Shared Experiences and Daily Use
This television also excels in social viewing settings. Its off-axis performance is arguably among the best I’ve ever tested, maintaining remarkable color and brightness integrity even when viewed from extreme angles. This is an invaluable feature for larger gatherings, ensuring everyone in the room enjoys a consistent, high-quality picture without compromise. Thoughtful additions like the solar-powered remote and Samsung’s refined Tizen interface further enhance the user experience, making the S90F an intuitive and delightful daily driver.
For dedicated Olympic enthusiasts and anyone contemplating a significant upgrade to their home entertainment system, the time to act is now. The Samsung S90F QD-OLED is a phenomenal display, and at its current price point, it represents an unbeatable deal.
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