Late-night host Jimmy Kimmel has once again turned his sharp wit towards the political landscape, this time scrutinizing the reported box office success of a documentary centered on former First Lady Melania Trump. His recent monologue delved into the curious case of a film that, despite seemingly empty theaters, managed to achieve impressive financial figures.
The Curious Case of the Empty Theaters
Kimmel, known for his incisive commentary, didn’t mince words when addressing the documentary’s performance. “Speaking of rigged outcomes, the Melania documentary,” he quipped, drawing a parallel to recent political discussions. Reports suggested the film “exceeded box office expectations,” even boasting the “best opening for a non-musical documentary in 10 years.” However, Kimmel was quick to offer a more cynical interpretation: “which I think is a fancy way of saying it only lost tens of millions of dollars.”
The core of Kimmel’s skepticism lies in a glaring inconsistency. He highlighted widespread observations that despite claims of selling $7 million worth of tickets in a single week, many theaters showing the documentary appeared conspicuously empty. This disconnect has left many, including the late-night host, questioning the true nature of its commercial triumph.
The Bulk Purchase Theory and Past Precedents
The mystery, according to Kimmel, might be solved by a familiar tactic: bulk ticket purchases. He cited reports suggesting that the film’s box office numbers could have been artificially inflated through large-scale acquisitions of tickets, which were then reportedly distributed for free. This strategy, if true, would allow for a significant boost in reported revenue without a corresponding increase in actual viewership.
To underscore his point, Kimmel drew a compelling historical parallel. He reminded his audience of a 2019 incident where the Republican National Committee (RNC) reportedly purchased $100,000 worth of Donald Trump Jr.’s book. This bulk purchase was allegedly intended to propel the book onto the New York Times bestseller list, effectively creating a fabricated success story. “Don. Jr.’s book debuted at number one on the New York Times bestseller list despite the fact no-one has ever read it. No-one has ever even opened that book,” Kimmel asserted, highlighting the perceived manipulation of metrics.
Kimmel’s commentary serves as a pointed critique of how success can be manufactured in the public eye, whether through book sales or box office figures. His segment on “Jimmy Kimmel Live” continues to spark discussion, prompting viewers to look beyond the headlines and question the narratives presented.
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