After months of speculation and a perceived lag in the fiercely competitive artificial intelligence landscape, Apple is reportedly ready to unveil a transformative new strategy. According to a recent report by Bloomberg’s Mark Gurman, the Cupertino giant is set to revolutionize its long-standing voice assistant, Siri, by morphing it into a sophisticated AI chatbot, internally dubbed “Campos.”
The Dawn of Campos: Siri’s AI Transformation
Sources close to the matter suggest that this ambitious overhaul will see the current Siri interface completely replaced. Users can anticipate a far more interactive and dynamic model, drawing parallels with leading AI conversational agents such as OpenAI’s ChatGPT and Google‘s Gemini. This move signals a significant shift from Siri’s traditional command-and-response functionality to a more intuitive, conversational experience.
While Apple has reportedly been testing a standalone “Campos” application, the company has no plans to release it as a separate product for consumers. Instead, the emphasis will be on deep software integration, seamlessly embedding the new AI chatbot across Apple’s ecosystem. This integration is expected to roll out with the next major wave of operating systems: iOS 27, iPadOS 27, and macOS 27, anticipated late next year. Before this grand unveiling, however, users can look forward to new features for the existing Siri iteration arriving with iOS 26.4, including long-awaited updates initially promised in 2024.
A Strategic Alliance: Google Gemini Powers Siri’s Future
This pivot towards a chatbot model lends crucial context to Apple’s recent, somewhat surprising collaboration with its frequent rival, Google. Earlier in January, both tech titans announced a partnership wherein Google’s powerful Gemini models would be leveraged to power the upcoming versions of Siri. Given Gemini’s pervasive presence within the Google ecosystem, this strategic alliance underscores Apple’s pragmatic approach to accelerating its AI capabilities, acknowledging the need for external expertise in a segment where it has admittedly trailed competitors.
Beyond the iPhone: Apple’s Broader AI Vision
Even without a dedicated “Campos” app, Apple appears to be exploring diverse avenues for its burgeoning AI resources. Further reports indicate that 2027 could also mark the debut of a wearable AI pin, suggesting a broader vision for integrating artificial intelligence into various aspects of users’ lives, extending beyond traditional devices. This signals Apple’s commitment to not just catching up, but potentially redefining the future of personal AI interaction.
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