Moroccan Handicrafts Soar: Exports Hit MAD 1.23 Billion Amidst Global Demand

Moroccan Handicrafts Soar: Exports Hit MAD 1.23 Billion Amidst Global Demand

Rabat, Morocco – Morocco’s vibrant handicraft sector has once again demonstrated its remarkable resilience and growing international appeal, achieving an impressive 11% increase in exports during 2025. The sector’s total value surged past MAD 1.23 billion, a testament to the enduring charm and quality of Moroccan craftsmanship on the global stage.

Despite prevailing challenges in the global economy, the State Secretariat in charge of Handicrafts and the Social and Solidarity Economy reported that this robust performance underscores the sector’s ability to not only maintain but accelerate its positive momentum. The figures paint a clear picture of a thriving industry, deeply rooted in tradition yet perfectly poised for modern markets.

Product Stars: Traditional Clothing Leads the Charge

While pottery and stone products continued to dominate the export charts, maintaining a substantial 36% share, and Moroccan rugs held a strong second place with 18% of total exports, it was traditional clothing that stole the spotlight for growth. This category witnessed an astonishing 75% surge in exports, significantly increasing its share from 11% in 2024 to 17% in 2025. This rapid expansion highlights a burgeoning global appreciation for Moroccan fashion and textile artistry.

Jewellery also sparkled brightly, recording a robust 52% increase, reflecting a strong demand for intricate Moroccan designs. The year saw peak growth in January, July, and November, with exports climbing by 31%, 34%, and 27% respectively compared to the same months in 2024, indicating consistent upward trends throughout the year.

Global Reach: Key Markets and Emerging Players

The United States solidified its position as Morocco’s primary export destination, with a substantial 25% increase in exports, now accounting for an impressive 49% of the total market share. While France remained the second-largest market, its share saw a slight dip from 14% to 11%.

However, the most remarkable growth story emerged from Turkiye, which more than doubled its imports of Moroccan handicrafts compared to 2024. This exponential rise propelled Turkiye to become the third-largest market, capturing a significant 6% share and signaling new avenues for Moroccan artisans.

Hubs of Craftsmanship: Cities Driving Growth

Domestically, Marrakech continued to reign as the top export hub, followed closely by Casablanca. Yet, the city of Fez distinguished itself with exceptional growth, boosting its exports by a staggering 81% and expanding its share from 13% to 21%. Tangier also contributed significantly to the sector’s success, with a commendable 24% increase in exports, securing an 8% share.

This widespread growth across various regions and product categories underscores the inherent strength and international appeal of Morocco’s handicraft sector. It serves as a powerful affirmation that traditional products, imbued with rich cultural heritage and artisanal skill, continue to captivate global consumers and remain in high demand worldwide.

For more details, visit our website.

Source: Link