Krafton logo with various game development concepts and a PUBG character in the background
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Beyond Battle Royale: Krafton’s Ambitious Quest for the Next Gaming Phenomenon

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Krafton’s Bold Vision: 26 Games in Development, 12 Launching Soon

Gaming giant Krafton, the creative force behind the global sensation PUBG: Battlegrounds, is embarking on an ambitious journey to diversify its portfolio and unearth its next blockbuster franchise. With a staggering 26 games currently in various stages of development, the company has signaled a clear intent to solidify its position in the competitive gaming landscape, with 12 of these titles slated for release within the next two years.

A Strategic Shift Towards Franchise IP Development

In a recent town hall meeting, Krafton executives outlined a refined strategy, emphasizing a renewed focus on its core gaming business and a disciplined approach to cultivating long-term Franchise IPs. This strategic pivot follows a year of internal restructuring, where the company bolstered its creative leadership and upgraded its game development and publishing frameworks. The goal for 2026 is clear: accelerate the development of new titles with the potential to evolve into major franchises, while simultaneously expanding the already colossal PUBG IP.

The Extensive Development Pipeline: What to Expect

Krafton’s “26-project development pipeline” is meticulously structured, incorporating early validation and clear decision gates to ensure efficient progress. Among the highly anticipated 12 titles expected within the next two years are:

  • Subnautica 2: The next installment in the critically acclaimed underwater survival series.
  • Palworld Mobile: A mobile adaptation of the popular creature-collecting survival game.
  • No Law: A new, intriguing title whose details are yet to be fully revealed.

This diverse slate underscores Krafton’s commitment to exploring various genres and experiences beyond its battle royale roots.

Nurturing the PUBG Legacy and Embracing User-Generated Content

While looking to the future, Krafton is far from abandoning its golden goose. Plans are firmly in place to further build out the PUBG franchise. A significant focus will be on expanding user-generated content (UGC), leveraging PUBG’s robust core gunplay, mechanics, and physics engine. This initiative aims to foster a vibrant ecosystem where players can create and share their own content, deepening engagement and extending the game’s longevity. The enduring popularity of PUBG: Battlegrounds speaks volumes, consistently ranking among the most-played games on platforms like Steam, with hundreds of thousands of concurrent players.

Pioneering the Future: Krafton’s “AI First” Commitment

Beyond traditional game development, Krafton is also reiterating its commitment to being an “AI First” company, a pledge initially announced last year. The company is actively exploring how its advanced game technology could be applied to groundbreaking areas such as physical AI and robotics. These “long-term exploratory opportunities” highlight Krafton’s vision to innovate not just within the gaming sphere, but also to contribute to broader technological advancements, potentially shaping the future of interactive entertainment and beyond.


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