The Golden Age of Simplicity: A Fading Memory
Remember a time when choosing a power bank was straightforward? You’d pick the most affordable portable battery that could reliably charge your phone, easily slipping into your pocket or bag. The biggest dilemma was often just deciding whether to stick with USB-A or embrace USB-C. Fast forward to today, and that era of elegant simplicity feels like a distant memory.
The consumer electronics landscape, particularly in the portable power sector, has taken a bewildering turn. Brands, in a relentless pursuit of differentiation and higher price points, are now “slathering on” features – many of which are undeniably superfluous. This trend is particularly pronounced among larger power banks, those pushing the “airline friendly” 99Wh (around 27,650mAh) limit, designed to juice up laptops and more.
CES 2026: A Glimpse into the Feature Creep Abyss
At CES 2026, we’ve witnessed this trend escalate. While some innovations, like integrated cables, offer genuine convenience, others push the boundaries of common sense. The proliferation of large, energy-sapping displays on portable batteries, for instance, is a prime example of a solution in search of a problem. But that’s merely the tip of the iceberg when it comes to the questionable design choices emerging in recent months.
The EcoFlow Rapid Pro X: A Case Study in Over-Engineering
The $270 EcoFlow Rapid Pro X Power Bank 27k stands out as a stark illustration of this feature creep gone awry. In an attempt to do too much, this device becomes too expensive, too bulky, too slow, and too heavy. Its snap-on decorative faceplates feel gratuitous, and the proprietary magnetic modules for an Apple Watch charger and retractable USB-C cable are frustratingly easy to misplace.
The user experience is further hampered by a giant, easily scratched display that’s too dim for outdoor use. Its touch-sensitive interface is clumsy, and the 30-second wake-up time, complete with swirly graphics and blinking eyeballs, actively drains the power bank’s precious energy reserves. The very existence of a “screensaver” on a portable battery suggests a fundamental misunderstanding of its core purpose.
Anker and the Display Obsession
Even industry giants like Anker aren’t immune to this trend. While many tech enthusiasts appreciate seeing real-time wattage data, the vast majority of users simply need a clear indication of remaining capacity – four simple dots suffice. Yet, finding a display-less power bank in the 20,000mAh range from Anker is becoming increasingly difficult. This push for detailed LCD screens often adds unnecessary cost and complexity for the average consumer.
Furthermore, Anker, much like EcoFlow, is embracing proprietary pogo-pin connectors, ostensibly to enable faster charging speeds via expensive, brand-specific desktop docks. These “upsells” rarely justify their premium expense, locking users into a single ecosystem for a marginal benefit.
Features Nobody Asked For
The list of questionable additions continues:
- Excessive Power Output: Most non-gaming laptops require 65W or less, and phones typically need around 20W. A 140W USB-C output is overkill for the average user.
- Built-in Hotspots: With smartphones universally offering hotspot functionality, a power bank with this feature (like one from Baseus) is redundant.
- Bluetooth and Wi-Fi Connectivity: While useful for monitoring massive off-grid power stations, these features are entirely unnecessary for a portable power bank charging a device in your hand.
- Integrated Flashlights: Your smartphone already has a superior flashlight. Adding one to a power bank merely increases weight, size, and potential points of failure.
These “extra” features collectively inflate the weight, size, and cost of power banks. Crucially, they also introduce more potential failure points into a device designed for reliable, on-the-go functionality. In an industry already sensitive to product recalls, adding complexity is a risky gamble.
The Path Forward: Embracing Practicality
Amidst this sea of over-engineering, some innovations genuinely enhance the user experience. Integrated cables, particularly retractable versions like those found on certain EcoFlow models (note the absence of the ‘X’ in the name, indicating a simpler design), are incredibly practical. Always having a properly specced cable that matches the device’s max input and output is a significant convenience. Similarly, built-in kickstands offer genuine utility. These are features worth paying a premium for.
Ultimately, the industry needs to remember the core purpose of a power bank: to provide reliable, portable power without unnecessary frills. Simplicity, durability, and efficiency should remain the guiding principles, ensuring that these essential gadgets serve their function without becoming a burden of their own design.
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