online data privacy act maryland

Understanding the Maryland Online Data Privacy Act

The Maryland Online Data Privacy Act (HB 987) is a comprehensive legislation aimed at protecting the personal data of Maryland residents. Signed into law in 2022, this act imposes significant obligations on businesses and organizations that collect, store, and use online data.

Key Provisions of the Maryland Online Data Privacy Act

• Data Collection and Disclosure:

  The act requires businesses to clearly disclose their data collection and usage practices, including the types of personal data collected and the purposes for which it is used.

• Opt-In Consent: Businesses must obtain opt-in consent from Maryland residents before collecting and using sensitive personal data, such as biometric data, health data, or financial information.
• Data Minimization:

  The act mandates that businesses only collect and use personal data that is necessary to achieve their legitimate business purposes.
• Data Security: Businesses must implement robust data security measures to protect personal data from unauthorized access, theft, or breaches.
• Data Subject Rights: Maryland residents have the right to access, correct, and delete their personal data, as well as the right to opt-out of data collection and usage.
• Enforcement and Penalties: The Maryland Online Data Privacy Act authorizes the Maryland Attorney General to enforce the law and impose penalties on businesses that fail to comply.

Implications for Businesses

The Maryland Online Data Privacy Act has significant implications for businesses that collect and use online data, particularly those with operations in Maryland. To comply with the law, businesses must:

• Review and update their data collection and usage practices to ensure transparency and compliance.
• Implement opt-in consent mechanisms for sensitive personal data.
• Develop and implement robust data security measures to protect personal data.
• Establish procedures for data subject rights, including access, correction, and deletion.
• Train employees on data protection and compliance.

Conclusion

The Maryland Online Data Privacy Act is a significant step towards protecting the personal data of Maryland residents. Businesses must take proactive steps to ensure compliance with the law and protect the online data of their customers and employees.