online data privacy act maryland

Online Data Privacy Act in Maryland: A Comprehensive Guide

The Online Data Privacy and Protection Act (ODPPA) in Maryland is a landmark legislation aimed at protecting the personal data of residents in the state. Introduced in 2020, the act has been a topic of interest for both individuals and businesses operating in Maryland.

What is the Online Data Privacy Act in Maryland?

The ODPPA requires businesses that collect and process personal data of Maryland residents to implement robust data protection measures. The act applies to companies that collect, store, or process the personal data of at least 100,000 Maryland residents or earn at least $25 million in gross revenue in a calendar year.

Key Provisions of the Online Data Privacy Act in Maryland

• Data Minimization**: Businesses must collect and process only the personal data necessary for the purpose specified at the time of collection.
• Data Retention**: Companies must retain personal data for only as long as necessary for the purpose specified at the time of collection.
• Data Security

  **: Businesses must implement and maintain reasonable security practices to protect personal data from unauthorized access, theft, or disclosure.

• Data Access and Correction**: Companies must provide Maryland residents with the right to access, correct, and delete their personal data.

• Opt-Out Mechanism**: Businesses must provide an opt-out mechanism for Maryland residents to opt-out of the collection and processing of their personal data for targeted advertising purposes.

Consequences of Non-Compliance with the Online Data Privacy Act in Maryland

The ODPPA imposes significant penalties on businesses that fail to comply with its provisions. Non-compliant companies may face fines of up to $10,000 per day, or $2.5 million per year, whichever is greater.

Conclusion

The Online Data Privacy Act in Maryland is a significant step towards protecting the personal data of residents in the state. Businesses operating in Maryland must ensure compliance with the act’s provisions to avoid penalties and maintain the trust of their customers.