Tesla’s Unexpected New Lifestyle Product Sells Out in Under Three Hours
Though it sold out in under three hours, Tesla will restock the sports-related product next week.
What’s Behind Tesla’s Latest Release?
By Sherin Shibu | edited by Jessica Thomas | Dec 15, 2025
Key Takeaways
Moreover, Tesla released a limited-edition $350 pickleball paddle on Friday, and the paddle sold out in under three hours. The pickleball paddle is Tesla’s first attempt at traditional sports equipment, but it isn’t the automaker’s first lifestyle product.
Tesla’s Latest Release: A Pickleball Paddle
Consequently, Tesla introduced the paddle on Friday, announcing that it had partnered with paddle maker Selkirk on a premium product designed to improve durability and swing speed. The paddle is built from carbon fiber with a foam core and is marketed as engineered for high-performance play rather than just a logo slapped onto an existing design.
The Idea Behind the Paddle
Meanwhile, the idea for a Tesla pickleball paddle emerged after Selkirk executives met Tesla engineers at the 2023 USA Pickleball National Championships. Selkirk executives later visited Tesla’s Fremont, California, factory, met Tesla’s global director of product design and pickleball player Javier Verdura and began the design process.
Pickleball’s Rise in Popularity
Therefore, the timing of the pickleball paddle launch reflects the rise of pickleball, a sport blending elements of tennis, badminton and ping-pong. A report from the Sports and Fitness Industry Association notes that an estimated 19.8 million Americans played pickleball in 2024, a 45.8% rise from the previous year and a 311% increase since 2021.
Tesla’s Entry into the Sports Market
However, the $350 pickleball paddle is a far cry from the much pricier electric vehicles Tesla sells. At the time of writing, the starting price for a Tesla Model 3 was $36,990, while a Model Y starts at $39,990.
Conclusion
Moreover, the pickleball paddle is Tesla’s first attempt at traditional sports equipment, but it isn’t the automaker’s first lifestyle product. Tesla offers home and apparel products, like backpacks for $185, salt and pepper shakers for $65 and an electric quadbike for children for $1,600.
Source: Link
