Cashmere Crisis: Startup Everbloom Turns Chicken Feathers into Cashmere
Meanwhile, the cashmere industry is facing a crisis. Cashmere sweaters are everywhere these days, often at unbelievably low prices.
The Problem with Cheap Cashmere
Unfortunately, those bargain prices usually come with a catch. The quality of the fiber is not as good, and it’s creating unsustainable herding practices.
A Solution from Everbloom
Instead of trying to change herding practices or convince consumers to only buy high-quality cashmere, Everbloom has a different idea. The startup has created a material science AI called Braid.AI.
How Braid.AI Works
To do this, Everbloom uses waste products, including feathers from the poultry industry, to create fibers with different qualities. The company then chops the waste to size and combines it with proprietary compounds.
The Future of Sustainable Fashion
The startup said every fiber it produces should be biodegradable, even the polyester replacement. Plus, it should be cheaper, too. “We want it to be more economically viable for brands and consumers,” Gulati said.
Conclusion
Everbloom’s innovative approach to sustainable fashion could be a game-changer for the industry. By turning waste into new fiber, the startup is reducing the environmental impact of fashion production.
Furthermore, the use of Braid.AI technology allows for the creation of fibers with different qualities, making it a versatile solution for various applications.
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