Disney’s Exclusive OpenAI Deal: A Year of Exclusivity, Then Open Season
However, Disney’s three-year licensing partnership with OpenAI has a twist – the exclusivity clause only lasts for one year, after which the company is free to sign similar deals with other AI companies.
According to Disney CEO Bob Iger, the exclusive deal will bring Disney’s iconic characters to OpenAI’s Sora video generator, allowing users to draw on more than 200 characters from Disney, Marvel, Pixar, and Star Wars.
Meanwhile, the deal gives OpenAI a high-profile content partner, but it’s also a way for Disney to test the waters with generative AI and its intellectual property.
Assessing the Partnership
For Disney, the deal offers a way to assess how its partnership with OpenAI goes before pursuing additional agreements, as Iger told CNBC, “No human generation has ever stood in the way of technological advance, and we don’t intend to try.”
Consequently, the same day that Disney announced its deal with OpenAI, the company sent a cease-and-desist letter to Google, alleging that the tech giant has infringed on its copyrights.
In addition, Google didn’t confirm or deny Disney’s allegations but did say it will “engage” with the company.
The Future of AI and Disney
Therefore, the deal between Disney and OpenAI is a significant step in the company’s exploration of generative AI and its intellectual property, and it will be interesting to see how it develops in the coming years.
Moreover, the partnership with OpenAI will allow Disney to stay ahead of the curve in the rapidly evolving world of AI and technology.
However, the question remains – what will happen to Disney’s exclusive deal with OpenAI once the one-year exclusivity clause is up?
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