Get Your Customers to Remember, Recommend and Revisit Your Brand by Investing in These 4 Marketing Trends
As consumer preferences evolve, small businesses can use these tips in the new year to evolve with them.
Understanding Content Trends
Meanwhile, video content has moved from “nice to have” to becoming the cornerstone of modern marketing.
Short-form video continues to dominate across trending platforms such as YouTube, Instagram, and TikTok.
For those who learn how to embrace video strategically, opportunity awaits.
Authentic, Behind-the-Scenes Content
Consequently, authentic, behind-the-scenes content showcasing your team, products, or problem-solving often outperforms overly polished videos.
The key is consistency and strategic placement on platforms where your audience spends their time scrolling.
Instagram and Facebook have opportunities to capture the attention of parents, while YouTube engages younger audiences.
Personalizing through Data and Technology
Moreover, AI has transformed how we connect, and it continues to evolve as consumers seek more personalization — while expecting authenticity to stay top of mind.
A Deloitte survey found that 71% of consumers now expect personalized experiences, and those who receive them reward brands with higher loyalty and spending.
Brands that set the standard don’t use AI for AI’s sake. Instead, they embrace AI positively while following guardrails around data use and transparency.
Building Authenticity and Community
However, in an increasingly online world, connection is a valuable currency.
People crave genuine interactions and experiences that foster loyalty and advocacy.
By building authenticity and community, businesses can create a loyal customer base that recommends and revisits their brand.
Key Takeaways
Short-form video content has transitioned from a luxury to a necessity in marketing strategies.
AI and personalization form the crux of modern customer engagement, with 71% of consumers expecting personalized brand interactions.
The integration of authenticity and community building, alongside adaptation to new search behaviors like social media and AI-powered tools, is vital for business visibility and growth.
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