The CEO of JustCo: A Hospitality Business in the Making
Meanwhile, the CEO of one of Asia’s largest co-working space providers, Kong Wan Sing, has a unique perspective on his business. He sees parallels with a different property business: Hotels.
According to Fortune, Kong believes that JustCo is a hospitality business, where people come not just for the network but also for the hospitality. “You need to serve them. You have to take care of their needs, like serving the customers who are coming to look for them in the office.”
Expansion Plans in Asia
However, Kong and JustCo are expanding their presence in Asia, even as employers and employees continue to debate flexible work and returning to the office. Globally, corporate giants are calling workers back to the office full-time, but employees tout the benefits of working from home and hybrid work.
Consequently, JustCo is entering new markets regionally, including Malaysia and India. In the longer run, they’re also looking to move into countries in North Asia and the Middle East.
New Markets and Brands
In addition, JustCo has just entered the Vietnam market with a new office along Ho Chi Minh City’s waterfront. The Vietnamese city is the tenth urban market in Asia for JustCo.
Moreover, JustCo has launched two new brands: “THE COLLECTIVE” and “the boring office.” The former is a luxury co-working space, equipped with premium white-glove services, while the latter caters to firms that want a stripped-down solution.
JustCo’s Story
Therefore, Kong Wan Sing founded JustCo in Singapore in 2011. Following a regional expansion drive in 2015, it now operates 48 offices across Asia-Pacific, including in major cities like Seoul, Bangkok, Taipei, Melbourne, and Sydney.
Meanwhile, Kong himself hails from a family of entrepreneurs; his parents operate garment factories in nearby Malaysia. “There’s genes inside me to build a business,” he says.
Flexi-Offices in Asia
In addition, Kong notes that, just three years ago, just under 4% of all offices in Asia-Pacific were flexi-offices. It’s since risen to over 5%, but that’s still half the level seen in more developed markets in Europe and the U.S.
However, Kong says he’s seeing a “surge” in Asia: “The growth is definitely much faster than European or American countries.”
Join the Conversation
Therefore, join us at the Fortune Workplace Innovation Summit May 19-20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten.
Consequently, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work.
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